GRUPO DUX — LOGOS
Brandbook completo: https://brandbook.wearedux.com
We Are DUX — wearedux.com


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PT — PORTUGUES
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NOMENCLATURA
  dux-<versao>-<cor>.<formato>
  ex.: dux-simbolo-laranja.svg, dux-logo-globo-fundo-claro.png

VERSOES
  simbolo      O simbolo DUX sozinho. Avatar, favicon, aplicacoes
               principais e usos reduzidos. Vetor oficial (SVG/PNG/PDF).
  assinatura   Simbolo + "WE ARE DUX" com o selo. Assinatura
               institucional do Grupo. So existe em PNG (ver abaixo).
  logo-globo   Logo completa: simbolo + globo + "WE ARE DUX". Arquivo
               oficial, so PNG (995 x 995 px).
  logo-animada Logo animada, alterna as versoes em loop. Apresentacoes,
               redes e digital. GIF 1336 x 752 px, fundo escuro.

CORES
  laranja  #F8AB1A  — a cor da marca, versao principal. Use sempre
                      que o fundo permitir contraste (branco, preto,
                      grafite #111111).
  preto    #000000  — para fundos claros quando a peca for monocromatica
                      ou o laranja nao tiver contraste.
  branco   #FFFFFF  — para fundos escuros, fotos e cores fortes onde
                      o laranja nao funciona.
  Nas versoes coloridas com texto ("WE ARE DUX") e globo, o nome do
  arquivo diz o fundo:
    -fundo-claro   texto preto e globo cinza: use em fundo branco/claro
    -fundo-escuro  texto e globo brancos: use em fundo preto/escuro
  Combinacoes permitidas completas: brandbook, secao Cores.

FORMATOS
  SVG   vetor, para web e edicao
  PNG   fundo transparente. Simbolo: 2000 px de largura.
        Assinatura: 832 x 876 px (resolucao do arquivo original).
  PDF   vetor, 1 pagina, pagina do tamanho do grafico
  GIF   logo animada, loop

  >>> ATENCAO: a versao BRANCA em PNG e PDF tem fundo transparente e
  >>> desenho branco. Ela aparece VAZIA no preview do Windows/macOS e
  >>> em visualizadores de PDF. Esta correta — coloque sobre um fundo
  >>> escuro para ver.

  >>> A ASSINATURA e a LOGO COM GLOBO so existem em PNG: nao ha vetor
  >>> oficial delas. Para grande formato ou grafica, peca o vetor ao time.
  >>> A versao "-fundo-escuro" tem texto/globo brancos e tambem parece
  >>> incompleta no preview do sistema — esta correta.

USO
  Nao recolorir, distorcer, rotacionar, aplicar sombra ou contorno.
  Area de respiro, tamanhos minimos e usos proibidos estao no
  brandbook (secoes Logo e Dos & Don'ts).

TIPOGRAFIA (nao incluida neste pacote)
  Exo 2  — gratuita (licenca OFL): https://fonts.google.com/specimen/Exo+2
  N27    — fonte LICENCIADA: nao pode ser redistribuida. Peca ao time.


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EN — ENGLISH
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FILE NAMING
  dux-<version>-<color>.<format>
  "simbolo" = symbol, "assinatura" = signature
  "preto" = black, "branco" = white, "laranja" = orange
  "fundo-claro" = light background, "fundo-escuro" = dark background
  "logo-globo" = full logo with globe, "logo-animada" = animated logo
  e.g.: dux-simbolo-laranja.svg, dux-logo-globo-fundo-claro.png

VERSIONS
  simbolo      The DUX symbol alone. Avatar, favicon, primary and
               small-size uses. Official vector (SVG/PNG/PDF).
  assinatura   Symbol + "WE ARE DUX" with the seal. The Group's
               institutional signature. PNG only (see below).
  logo-globo   Full logo: symbol + globe + "WE ARE DUX". Official
               file, PNG only (995 x 995 px).
  logo-animada Animated logo, loops through the versions. Presentations,
               social and digital. GIF 1336 x 752 px, dark background.

COLOURS
  laranja (orange) #F8AB1A — the brand colour, primary version. Use it
                             whenever the background gives contrast
                             (white, black, graphite #111111).
  preto (black)    #000000 — light backgrounds, single-colour pieces or
                             where orange has no contrast.
  branco (white)   #FFFFFF — dark backgrounds, photos and strong colours
                             where orange does not work.
  In the colour versions with text ("WE ARE DUX") and globe, the file
  name tells the background:
    -fundo-claro   black text, grey globe: light/white backgrounds
    -fundo-escuro  white text and globe: dark/black backgrounds
  Full allowed combinations: brandbook, Colours section.

FORMATS
  SVG   vector, for web and editing
  PNG   transparent background. Symbol: 2000 px wide.
        Signature: 832 x 876 px (original file resolution).
  PDF   vector, 1 page, page sized to the artwork
  GIF   animated logo, looping

  >>> NOTE: the WHITE version in PNG and PDF is white artwork on a
  >>> transparent background. It looks EMPTY in Windows/macOS preview
  >>> and in PDF viewers. That is correct — place it on a dark
  >>> background to see it.

  >>> The SIGNATURE and the LOGO WITH GLOBE are PNG only: there is no
  >>> official vector. For large format or print, ask the team.
  >>> The "-fundo-escuro" files have white text/globe and also look
  >>> incomplete in system previews — that is correct.

USAGE
  Do not recolour, distort, rotate, or add shadows or outlines.
  Clear space, minimum sizes and misuse rules are in the brandbook
  (Logo and Dos & Don'ts sections).

TYPEFACES (not included in this package)
  Exo 2  — free (OFL licence): https://fonts.google.com/specimen/Exo+2
  N27    — LICENSED typeface: cannot be redistributed. Ask the team.
